Stop Using Only One Mobile Game Monetization Strategy

Stop Using Only One Mobile Game Monetization Strategy
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One Monetization Strategy

There are many different ways to monetize your mobile game or app. Some monetize by using mobile advertising, some have a freemium model, and others charge a one-time fee. Some of these strategies work better than others, depending on the app. Therefore, picking the right monetization strategy or a combination of strategies is an important factor for whether your app will be a success or failure. Too many devs only choose one monetization strategy to monetize their users. Doing this means you are losing out of revenue.

Learn about different strategies and why using only one monetization strategy is probably not the best decision.

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Originally published on Playbook by Chartboost.

In the early days of mobile gaming, developers only had two options to monetize their user base; they could sell their game for a one-time purchase price through an online app store or they could negotiate with a device carrier or original equipment manufacturer (OEMs) to get their game preloaded on a device. Neither of these choices was very easy to do. As app stores and other mobile distribution channels began to mature, providing streamlined and quick solutions; mobile games began to flood the market. As competition grew, devs began competing on price, dropping their prices lower and lower until they had no choice but eliminate the one-time purchase price and give their games away for free. Even if they eliminated the barrier to entry by removing the price, developers still had to make money. This was the beginning of the popular free to play model (F2P)…

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