ABOUT ME
I’m Jonathan.
Based in Ottawa, Ontario, I am a seasoned digital marketing consultant and educator with 20+ years of industry expertise. As the Director of Marketing & Communications at the Telfer School of Management, University of Ottawa, I lead a dynamic team that drives innovative marketing strategies across multiple digital and traditional channels. My deep experience spans digital marketing strategy, content marketing, social media marketing, paid ads, SEO, mobile marketing, programmatic advertising, user acquisition, and brand management. Ensuring measurable growth and impactful results.
Before my current role at Telfer, I served as the Director of Marketing at Magmic, a premier mobile gaming publisher partnering with renowned global brands such as Hasbro, Mattel, and Rubik’s Cube. At Magmic, I successfully launched over 70 mobile applications, reached more than 50 million users, and boosted mobile ad revenue 5X through digital ad monetization strategies.
I am equally passionate about educating the next generation of marketing professionals. I teach digital marketing courses in the BCom, MBA, and EMBA programs, as well as through the Professional Development Institute at the University of Ottawa, providing aspiring marketers with practical insights and strategic tools essential for success in today’s digital landscape.
Holding a BA from the University of Florida and an MBA from the Telfer School of Management, I combine academic rigor with real-world experience. Whether you are an organization looking to elevate your digital marketing strategy or need training taught by an industry expert, I am here to help.
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“Professor Simon is highly recommended in my books! When I reflect on my university career, he is top of mind as he educated through real-world examples, brought in industry professionals, and always strived to ensure that his students were well equipped, post-grad. If you take his class with an open mind and willingness to learn, you can't lose. To this day, I know that I can reach out to Professor Simon for guidance.”
- Chanelle Joy Lalonde (Global Customer Marketing Manager at Lightspeed Commerce Inc.)
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“I always look back fondly on my experiences learning digital marketing from professor Simon. He has been instrumental in my marketing journey and taught the most practical lessons during my undergrad. His tips on personal branding were a big reason I was able to land my dream job as a growth marketer at Shopify and he has always been an invaluable resource for networking and career advice even after graduating”
- Elman Mirzaei (Growth Marketer @ Shopify)
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“Learning digital marketing from Jonathan was not only the most enjoyable course I took during my marketing degree, but also created a foundation of knowledge that I continue to use in my professional life. My learnings from him have refined my skills in becoming a digitally-savvy brand marketer in the CPG space, and I would highly recommend learning from him in any capacity.”
- Tanvi Sharma (Marketing Manager @ Coty - Covergirl & Rimmel)
