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Looking for quick digital marketing tips? Check out my latest blog posts below!
How to get great customer testimonials
It's important to understand your customers and what they need, but it's also important to make sure that you're providing them with the best possible experience.
How to build a digital marketing funnel
The digital marketing funnel is the heart of any successful marketing campaign.
How to create a digital marketing strategy for your organization
If you've ever wondered how to create a digital marketing strategy for your organization, this guide is for you.
How to build Audience Personas
If you want to build an audience persona and target effectively, then you need to know who you’re trying to reach.
How to create marketing goals and objectives for your team
As a marketing leader, part of your responsibility is to create marketing goals and objectives for your team.
Why You Will Happily Give Me Your Money This Holiday Season
It is finally here, my favorite time of year. The smell of freshly cut pine trees, shiny holiday decorations, and the all to excited consumers (myself included) who will spend their hard earned cash on the to-good-to-be-true deals.
App Store Optimization Guide: iTunes App Store
Congratulations, you built an iOS app. It’s a great feeling, but now comes the hard part. Getting people to download it. There are many different mobile marketing strategies you can use, but the first step is implementing App Store Optimization (ASO).
iPhone Commercial Increased Sales by 500%
I had no idea that an iPhone commercial would boost our Rubik’s Cube sales by 500%.
Why Mobile User Acquisition Burst Campaigns Don't Work
When App developers create and release their app, the next logical question that most of them have is, “how do we get more people to download our app?”
46 Things To Do Before You Launch a Mobile Game on the App Store
The iTunes App Store opened on July 10, 2008. Since it opened, thousands of mobile developers have submitted their mobile games hoping to strike it rich.
Kim Kardashian & 3 Important Mobile Game Trends
The Re-Code mobile conference took place on October 27th and 28th near San Francisco. This conference featured a number of highly respected mobile / tech experts, industry insiders, and Kim Kardashian.
16 Must Have Growth Strategies to Acquire Mobile Users for your App
There are a lot of people who believe it’s easy to make an app, acquire mobile users, get millions of downloads, and retire to the Caribbean. I’m here to tell you that it is absolutely true, as I sip my mudslide, overlooking the beach.
How to Get an Apple Feature on the iTunes App Store
Every app developer who creates an app using the iOS platform would love to get some ‘Apple love.’ Receiving free marketing and the equivalent of a pat on the back from the largest corporation in the world is the marketing Holy Grail for every app developer, large or small.
Developing on Android vs. iOS - There is one clear winner
There is no doubt that we have entered into the age of mobility. Mobile device ownership has skyrocketed in the last few years with global mobile phone adoption expected to be as high as 63.5% by the end of 2014 according to eMarketer.com.
T.I.R.E. Model - How to Effectively Use In-App Messaging to Monetize Your Mobile Game User
In the beginning you could just take things from other people. Then someone invented a monetary system which forced you to pay for things if you wanted them.
Speaking with MoPub at Casual Connect USA 2016
I will be a guest during MoPub’s speaker session at Casual Comnect USA 2016 in San Francisco. I will be speaking about how we use their Rewarded Video ad mediation solution to monetize our users at Magmic.
Speaker - Rewarded Video: Optimize Your Strategy
Speaking about Rewarded Video with Magmic’s partner MoPub at Casual Connect USA 2017.
4 Ad Monetization Factors Impacting Your Mobile Game Revenue
According to a recent study by BI Intelligence, “mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of ‘mobile-first’ users.”
In-Game Product Placement Is the Next Mobile Game Monetization Stream
Product placement is a seamless, easy-to-integrate promotional method with a long history in the gaming world. As early as 1983, Coca-Cola commissioned Atari to modify its arcade shooter, Space Invaders, and replace the target aliens with the letters P-E-P-S-I to create Pepsi Invaders.
PocketGamer.biz Interview - What advertisers can learn from Magmic’s neurolabs study into player habits
I was interviewed by PocketGamer.biz regarding Magmic‘s (Scattergories) involvement with a neuroscience study involving mobile advertising entitled, Neurolabs; conducted in partnership with MediaBrix.