How to build Audience Personas
Introduction
If you want to build an audience persona and target effectively, then you need to know who you’re trying to reach.
That sounds like an obvious statement, but understanding your audience is less straightforward than it seems. We all want our message to reach as many people as possible, so why not just write a blog post and hope that it reaches the right people?
Think about your audience goal - ask yourself why you are trying to reach out to them.
To make sure your persona is effective, you’ll need to make sure it serves a specific goal and has a measurable outcome. Make sure that you are clear on what your goals are when building personas. Are you trying to get them to buy something? To take an action? What exactly do they need to do?
What’s more important than the exact goal or action is making sure it’s time-bound. The purpose of creating personas is not just to build a marketing strategy but also inform business decisions; therefore, the timeframe should be reasonable so that businesses can properly plan their budgets and initiatives around them.
For example, if someone wants their target audience “to buy product X within 6 months," then that's probably too short of a timeframe because no matter how good their communication strategies are, there's no way they can guarantee conversion within six months at such an extended rate (unless there's already existing brand recognition for this particular product). On the other hand, if someone says "within 3-5 years" then again this isn't feasible since no one knows exactly what will happen in 5 years' time—especially in business where there are often many variables outside our control (ex: economy).
What is the audience’s motivation for doing what they are doing?
The motivation for any action is the reason why people do what they do. It’s the internal force that drives people to act, and it’s what they want to achieve.
To understand your audience’s motivation, think about their goal—what they want to achieve by engaging with your content or brand. You may have already done this when you came up with an ideal customer personas in the previous step. If not, now's a good time to revisit that process!
What are their frustrations?
To build an audience persona, you must first understand what their frustrations are. This will help shape your messaging into something that resonates with them and makes them want to take action.
To help you get started in this process, here are some example frustrations:
What is their personality?
To build your brand’s audience personas, you need to understand their personality. This includes their values, beliefs, and behaviors.
What are their personality traits?
How do they interact with others?
How do they behave in different situations?
What do they like and dislike?
How does this person feel about themselves overall (the good things about them or the areas where improvement is needed)?
What are their skills and knowledge?
What are their skills and knowledge?
In what ways do they use those skills and knowledge?
What are the implications of their use of these skills and knowledge?
What is their back story?
Your audience personas should include a back story. A back story is the events that led your persona to their current situation. It can be a success story, failure story, or a combination of both. It might also be a triumph or tragedy or something else entirely.
How do they use search engines to find information, services, or products?
How often do they use search engines?
What are their search habits?
How do they use search engines to find information, services, or products?
What kind of information do they want to find?
What kind of information do they want to avoid?
How do they use social media to find information, services, or products?
You can use social media to connect with your audience, promote your content, get feedback, find new leads and customers, and even find new employees.
What are their purchasing behaviors?
The following information is helpful to know:
How do they buy?
How many products do they buy?
How often do they buy?
What products are being bought? * How much does a typical purchase cost?
What are these purchases for (e.g., work, home improvement, entertainment)? * Are there any specific brands or types of items that tend to be purchased frequently/always by this persona? If not, why are these kinds of products not being purchased when compared with other product categories within the same category center (e.g., “Bathroom Products”). For example, if you sell both books and games for children in your Amazon storefront and notice that most of your book sales come from outside sources (like Goodreads) while most game purchases come directly through Amazon links on other websites), then it might be because parents don't feel safe purchasing toys online because of potential safety issues like choking hazards or toxicity concerns.
Audience Persona will help you relate with your audience and target more effectively.
Audience Persona is a simple but powerful tool that will help you relate with your audience and target more effectively. Audience Personas can help build trust, understanding, and relationship between you and your audience.
Conclusion
The Audience Persona is a powerful tool that can help you understand the people you are trying to reach. It will enable you to communicate more effectively with them and provide them with something that meets their needs. This not only helps you connect better with your audience, but it also ensures that they stay engaged in your business longer than otherwise possible.
