Important AI Tools Every Digital Marketer Should Know

Let’s face it—digital marketing isn’t getting any simpler. Managing your website, engaging on social media, creating content, analyzing data, and running ads, digital marketing can be overwhelming. And people tell us that marketing is easy.

That’s where artificial intelligence (AI) swoops in to save the day. Designers create AI tools to help marketers work smarter, not harder. They streamline processes, improve results, and give you more time to focus on overarching strategic goals. If you don't use AI tools today, you will fall behind.

In this blog, I’ll walk you through some of the best AI tools for digital marketers. I’ll break down what each tool does, why it’s useful, and how you can use it in your day-to-day work. By the end, you’ll have a list of game-changing tools to help you up your content creation and digital marketing game.

1. Jasper (Your AI Writing Assistant)

Jasper is an AI writing tool. It helps content creators and digital marketers make content quickly and easily. Whether you’re crafting a blog post, social media caption, or ad copy, Jasper has your back. Using a tool like Jasper is much easier than staring at a blank page.

Why It’s Useful:

Writing takes time, and coming up with fresh ideas isn’t always easy. Jasper helps you write faster, brainstorm better, and stay consistent with your brand voice.

Use Cases:

• Blog Posts: Generate drafts in minutes and refine them with your personal touch.

• Ad Copy: Craft headlines and descriptions that grab attention.

• Email Marketing: Write subject lines and body text that increase open and click rates.

Example:

Need a Facebook ad for a holiday sale? Feed Jasper a few details like the product, discount, and audience, and it’ll spit out a polished ad in seconds.

2. Canva Magic Write (AI-Powered Creativity)

Canva has long been a go-to tool for creating visuals. Now, with Magic Write, Canva steps into the text game. This feature helps you brainstorm and write content right inside Canva Docs.

Why It’s Useful:

You can handle text and visuals in one place, saving time and keeping everything on-brand.

Use Cases:

• Social Media Posts: Pair Magic Write captions with Canva-designed visuals.

• Presentations: Create slides with on-point text suggestions.

• Infographics: Generate copy to accompany data visualizations.

Example:

Designing a carousel post for Instagram? Use Magic Write to generate catchy captions for each slide.

3. Grammarly (Polish Your Writing)

Grammarly isn’t new, but it’s still one of the most reliable AI tools for digital marketers. It checks your grammar, spelling, punctuation, and even the tone of your writing.

Why It’s Useful:

Your content reflects your brand, so it needs to be error-free and professional. Grammarly ensures that happens.

Use Cases:

• Emails: Make sure every email you send is polished and easy to understand.

• Web Copy: Catch typos before your content goes live.

• Social Media: Fine-tune captions for tone and clarity.

Example:

Writing an email for a product launch? Grammarly can help you craft a clear, engaging message that resonates with your audience, without all the typos.

4. Surfer SEO (For Higher Rankings)

Surfer SEO helps you create content that ranks on Google. It provides real-time suggestions for keywords, structure, and other optimization strategies.

Why It’s Useful:

SEO is a moving target, but Surfer SEO keeps you ahead of the curve by offering data-driven recommendations.

Use Cases:

• Blog Posts: Optimize articles to target specific keywords.

• Website Pages: Ensure your homepage or landing pages rank for key terms.

• Competitor Study: Examine what’s working for your competitors and apply it to your content.

Example:

Writing a blog about “best travel gadgets”? Surfer SEO can suggest which keywords to include and how often to use them.

5. Adzooma (Simplify Paid Ads)

Adzooma is an AI platform that helps you manage and optimize Google, Facebook, and Microsoft ads in one place.

Why It’s Useful:

Running ads can be complicated. Adzooma will analyze your ads and make it easy. It does this by automating tasks and highlighting areas for improvement.

Use Cases:

• Ad Management: Monitor multiple campaigns on different platforms.

• Optimization: Get AI suggestions for better performance.

• A/B Testing: Automatically test different versions of your ads.

Example:

If your Google Ads are not doing well, Adzooma can suggest new keywords. It can also change your targeting to help improve results.

6. Hootsuite Insights (Social Listening at Its Best)

Powered by Brandwatch, Hootsuite Insights helps you track brand mentions, trends, and customer sentiment across social media.

Why It’s Useful:

Knowing what people are saying about your brand (and your competitors) is priceless. Insights let you respond quickly and stay ahead of trends.

Use Cases:

• Crisis Management: Spot negative mentions early and address them.

• Trend Analysis: Find out what topics your audience cares about.

• Competitor Monitoring: Keep tabs on your industry rivals.

Example:

Launching a new product? Use Hootsuite Insights to track buzz and adjust your messaging based on customer reactions.

7. MidJourney (AI-Generated Visuals)

MidJourney creates stunning visuals based on simple text prompts. If you need unique graphics or artwork, this AI tool delivers.

Why It’s Useful:

Visuals are essential for engaging content, and MidJourney helps you create them without a designer.

Use Cases:

• Social Media Posts: Generate eye-catching images for Instagram or Twitter.

• Blog Graphics: Create visuals that enhance your articles.

• Ad Campaigns: Design unique visuals that stand out.

Example:

Want a futuristic-themed graphic for a tech campaign? Just describe it to MidJourney, and it’ll create something amazing.

8. Otter.ai (Automated Meeting Notes)

Otter.ai transcribes your meetings, webinars, and interviews in real-time.

Why It’s Useful:

Instead of taking notes, you can focus on the conversation and refer to detailed transcripts later.

Use Cases:

• Webinars: Create transcripts for attendees.

• Client Meetings: Record discussions and capture key takeaways.

• Brainstorming Sessions: Document ideas for easy reference.

Example:

Hosting a team meeting to plan your next campaign? Otter.ai will capture every detail so you don’t miss a thing.

9. Synthesia (AI Video Creation)

Synthesia lets you create professional videos using AI-generated presenters.

Why It’s Useful:

Video content can be expensive and time-consuming to produce. Synthesia makes it quick and affordable.

Use Cases:

• Product Demos: Show off your offerings without hiring actors.

• Training Videos: Create onboarding content for your team.

• Localized Content: Generate videos in multiple languages with ease.

Example:

Need a quick explainer video for your website? Synthesia can create one in minutes.

10. HubSpot AI (Smarter Marketing Automation)

HubSpot’s AI features enhance its CRM and marketing tools, making automation more intuitive.

Why It’s Useful:

It helps you personalize campaigns, predict customer behavior, and manage leads effectively.

Use Cases:

• Email Campaigns: Automate sequences based on customer actions.

• Lead Scoring: Focus on high-priority prospects.

• Content Personalization: Deliver unique experiences to different audience segments.

Example:

Running a holiday email campaign? HubSpot AI can automate follow-ups based on who clicks and opens your emails.

Wrapping It Up

AI tools are changing the way digital marketers work. From writing content to analyzing data, they save time, improve accuracy, and unlock new possibilities. Whether you’re a seasoned pro or just starting, there’s an AI tool out there to make your job easier.

Which of these tools are you and your organization using? If you need help trying to implement a process for AI tools, let me know.