Social media is where conversations are happening. Nearly 65% of the global population, about 5.22 billion people, spend an average of 143 minutes a day on social media platforms talking about everything and anything. 

It is safe to say that we are spending a lot of our time having conversations on social media.

Another crazy fact is that 71% of marketers now use insights from these digital discussions to shape their digital marketing strategies. These numbers show just how deeply social media is woven into our daily lives.

Social listening is a way to tune into these conversations. It goes beyond simply tracking mentions. It’s about understanding why people talk about certain topics, products, or trends, and how they feel about them.