Speaking about Rewarded Video with Magmic’s partner MoPub at Casual Connect USA 2017.

According to a recent study by BI Intelligence, “mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of ‘mobile-first’ users.”

Product placement is a seamless, easy-to-integrate promotional method with a long history in the gaming world. As early as 1983, Coca-Cola commissioned Atari to modify its arcade shooter, Space Invaders, and replace the target aliens with the letters P-E-P-S-I to create Pepsi Invaders.

I was interviewed by PocketGamer.biz regarding Magmic‘s (Scattergories) involvement with a neuroscience study involving mobile advertising entitled, Neurolabs; conducted in partnership with MediaBrix.

There are many different ways to monetize your mobile game or app. Some monetize by using mobile advertising, some have a freemium model, and others charge a one-time fee.

Are you a mobile developer looking to monetize your app by showing ads to your users? If so, you should be using mobile ad mediation.

According to eMarketer, global mobile ad spend will hit $133 Billion in 2017. Brands are getting into the action by spending their ad dollars in mobile.

For over a hundred years the way we consumed television hasn’t really changed much, and by ‘TV,’ I’m referring to the general idea of watching pictures in motion.

It is no secret that people are spending more time on their mobile devices. In fact, according to Mary Meeker’s latest report, “time spent on mobile devices ticked up again in 2016 to 5.6 hours, up from 5.4 in 2015.”