There is no doubt that we have entered into the age of mobility. Mobile device ownership has skyrocketed in the last few years with global mobile phone adoption expected to be as high as 63.5% by the end of 2014 according to eMarketer.com.

In the beginning you could just take things from other people. Then someone invented a monetary system which forced you to pay for things if you wanted them.

I will be a guest during MoPub’s speaker session at Casual Comnect USA 2016 in San Francisco. I will be speaking about how we use their Rewarded Video ad mediation solution to monetize our users at Magmic.

Speaking about Rewarded Video with Magmic’s partner MoPub at Casual Connect USA 2017.

According to a recent study by BI Intelligence, “mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of ‘mobile-first’ users.”

Product placement is a seamless, easy-to-integrate promotional method with a long history in the gaming world. As early as 1983, Coca-Cola commissioned Atari to modify its arcade shooter, Space Invaders, and replace the target aliens with the letters P-E-P-S-I to create Pepsi Invaders.

I was interviewed by PocketGamer.biz regarding Magmic‘s (Scattergories) involvement with a neuroscience study involving mobile advertising entitled, Neurolabs; conducted in partnership with MediaBrix.

There are many different ways to monetize your mobile game or app. Some monetize by using mobile advertising, some have a freemium model, and others charge a one-time fee.

Are you a mobile developer looking to monetize your app by showing ads to your users? If so, you should be using mobile ad mediation.

According to eMarketer, global mobile ad spend will hit $133 Billion in 2017. Brands are getting into the action by spending their ad dollars in mobile.