What is voice search, and why is it important for my website?

Voice search lets people ask questions out loud using devices like smartphones and smart speakers. It’s important because a growing number of users prefer this using voice assistants and this is increasing with the use of LLMS. Optimizing for voice search means your website can be more easily found when users speak their queries, giving you a competitive edge.

How do FAQs help improve voice search performance?

FAQs are naturally formatted as questions and answers, which matches the way people speak when they use voice search. By providing clear, concise answers, your FAQs help voice assistants quickly find and read the information users need. This makes your content more likely to be chosen as the “spoken” answer in search results.

What is FAQ schema markup, and how does it work?

FAQ schema markup is a type of structured data that tells search engines which parts of your content are questions and answers. By adding a JSON-LD code snippet to your page, you help Google and other search engines recognize your FAQs. This can boost your chances of having your FAQs featured in rich results.

How can I optimize my FAQ content for both voice search and mobile devices?

To optimize your FAQ content, write in a natural, conversational tone and keep your answers short and clear. Make sure your page loads quickly and is mobile-friendly, since many voice searches occur on smartphones. Also, using schema markup ensures that both users and voice assistants can easily access and understand your content.

What tools can I use to test my FAQ schema markup and voice search performance?

There are several useful tools for this. You can use Google’s Rich Results Test to check your FAQ schema implementation. Other tools include the Schema Markup Validator, Google PageSpeed Insights for mobile optimization, and Google Search Console to monitor performance and catch any issues with your structured data.

How to get more engagement on LinkedIn: Tips 2025 - Jonathan Simon - Digital Marketing Consultant

What if your LinkedIn posts could actually get engagement, not just collect dust?

Jump Ahead to Learn:

Too busy to read? Listen to the podcast summary. 4 minutes

Introduction

Ever wondered why some LinkedIn posts get tons of engagement while others get ignored?

LinkedIn is more than a place to list your resume. It’s where you build your personal brand, share your ideas, connect with professionals, and receive opportunities. More than 300 million people use LinkedIn every day. Employers are looking to fill job positions and most employees say it is their best source of professional content.

This article explains why LinkedIn is a great platform for building your personal brand. It also shows you how to get more engagement on LinkedIn in 2025. I’ll break down how the platform works, share step-by-step instructions, and offer easy hacks to boost your visibility and grow your connections.

If you haven’t yet optimized your profile, check out this guide on perfecting your LinkedIn profile first.

Now that you have a LinkedIn profile up, let’s talk about how you get seen.

What is the LinkedIn Algorithm?

The LinkedIn algorithm is a set of rules. These rules decide what content appears in your LinkedIn feed. LinkedIn states "The primary goal of our algorithm is to make the platform enticing so that people spend more time on our platform."

LinkedIn is pretty transparent with its algorithm and they publish updates on the LinkedIn Engineering blog. Since you don't have time to go through all the posts on that blog, I'm going to give you everything you need to know about the LinkedIn algorithm so you can maximize your engagement in 2025.

LinkedIn Algorithm 2025

Like all social media platforms, LinkedIn’s algorithm has changed a lot over the years, and 2025 brings some more updates. These changes help you reach more people when you share high-quality content.

What’s New in 2025?

The algorithm now looks at four key factors:

Relevance: It checks who is engaging with your content and how fast they do it.
Dwell Time: This is how long people spend reading or watching your post. Try to get people to view your content for 30 seconds or more.
Engagement Type: Comments count more than reactions. Shares are important too. Shares > Comments > Reactions.
Network Expansion: Your content reaches beyond your direct connections if people interact with it.

LinkedIn now rewards posts that spark genuine conversations. They have reduced the influence of clickbait posts, so it’s best to share real thoughts and stories instead of generic prompts like “Comment YES if you agree!”

How It Works

Quality Filtering: Before anyone sees your post, LinkedIn checks if it’s high quality. It looks at content relevance, originality, and even if you use too many hashtags. It doesn't want spammy content, low-quality content, and posts from people who post a lot on the platform. Posts that fail this check may not be shown at all.
Engagement Testing: After passing the quality filter, your post is shown to a small group of your connections. This "golden hour" is crucial. If your post gets good early engagement, LinkedIn will show it to more people, including those outside your direct network.
Network and Relevance Ranking: Finally, the algorithm ranks your post based on how strong your relationships are, past interactions, and the overall quality signals of your post.

These steps ensure that only content that is both engaging and useful is widely distributed.

How to get more engagement on LinkedIn

Step 1: Understand your LinkedIn Audience

The first step to getting engagement on LinkedIn is to understand your audience. Really understand them. Look at your current connections and see what they have in common.

Ask the Right Questions:
- How many connections do you have?
- Where are they in their careers? 1-5 years experience, 5-10? 10+?
- Where are they located?
- What industries do they work in?
- What are their professions?
- What problems are they looking to solve by going on LinkedIn? Are they trying to find jobs? hire? network? Need up-to-date industry or professional news?

Build Audience Personas
- After you get the answers to your questions, you should group people into audience personas. To get an in-depth guide on how to do this, check out this article.
- Keep your audience personas in mind as you proceed to Step 2.

Step 2: Create High-Quality Content That Works with the Algorithm

Content is still king. Here are some formats that work best in 2025 when posting content on LinkedIn:

Text Posts with a Hook: Start your post with a bold or surprising statement. This first line should grab attention immediately. Research shows that a strong hook helps stop the scroll and gets users interested quickly (LinkedIn Pulse). A controversial statement is even better, but it depends on your brand.
Carousel Posts: It is important to add an image to your post to grab people’s attention. Even better, carousel posts. These are great for sharing tips or a mini-guide over several slides. They encourage people to spend more time on your post, which boosts dwell time. More on that later.
LinkedIn Polls: Polls are easy to interact with. They require little effort from your audience while giving you useful feedback. A poll almost forces you to engage with the post.
Short-Form Videos: LinkedIn has invested heavily in the last year or so to make sure people post short-form videos. These videos are growing in popularity. Keep them short and engaging. Make sure to add subtitles so that people can watch without sound.
Personal Storytelling Posts: Share your experiences. Authentic stories help you connect with others on a personal level. They make your content relatable and encourage more comments.

Step 3: Timing & Frequency – When and How Often to Post

Timing matters. Even if your content is great, posting at the wrong time or the wrong day of the week can hurt your reach. Here’s what the latest data tells us:

Best Times to Post:

Monday: Around 8 AM and 10 AM
Thursday: Midday, at 12 PM and 2 PM
Tuesdays and Thursdays: Early afternoon (12 PM to 2 PM) works well for many industries
Weekdays: Posting during business hours usually works best, while weekends see less activity (Podawaa).

Post Frequency:

Keeping a steady posting schedule is key. Posting too often might trigger spam filters, so it’s best to allow at least 12 hours between posts. Many experts suggest that posting once a week is a good balance to maintain quality without overwhelming your network.

Sprout Social Data - Best Times to Post of LinkedIn — Credit: Sprout Social LinkedIn Report

This information is a starting point. Based on your audience and when they normally engage with content, your days and times might change. Experiment and see what works best for your audience.

Step 4: Engagement Boosting Hacks

Boosting your engagement is not just about the content you post. It’s also about how you interact with others on your LinkedIn feed. You can’t just post your content and leave it. You need to engage with your post to help it grow.

Here are some hacks:

Strategic Commenting: Comment on other people’s posts with thoughtful insights. This builds your presence and encourages others to check out your profile. Also, respond to people who are commenting on your content. Keep the conversation going.
The ‘Golden Hour’ Effect: Focus on the first hour after you post. This is critical. The algorithm will show your post to a few people in your network who are more likely to engage. If these people engage, the algorithm with start to show it to even more people. Engage with early comments and notify close connections to help your post gain momentum.
Tagging Others: When relevant, tag 3-5 people who would add value to the conversation. Use tagging sparingly to avoid triggering spam filters.
Engagement Pods: Some users join groups where members agree to comment on each other’s posts. Ensure that this engagement is genuine to maintain credibility.

Step 5: Building a Community Around Your Content

Creating a community is the best way to ensure long-term success on LinkedIn. Here are some practical ways to do it:

The 1:3 Ratio Rule: For every post you share, comment on at least three posts by others. This helps build relationships and increases your visibility.
Direct Messaging: Reach out to your connections with personalized messages that start a genuine conversation.
Join Groups: Engage in LinkedIn groups related to your field. Share insights, answer questions, and connect with like-minded LinkedIn users.
Respond to Comments: Always reply to comments on your posts. This shows that you value your audience’s input and encourages more in-depth conversations.
Track Your Engagement: Keep track of your posts and see what resonates with your audience. Try to determine why it resonated so that you can repeat the process every time.

How to structure a linkedin post for maximum reach

Now that you know how to create great content and engage your network, let’s focus on how to structure your LinkedIn post for maximum reach.

Crafting the Perfect Post

Start with a Strong Hook: Ask a question, use a striking statistic, or share a bold / controversial statement.
Share Your Experience: People like hearing the stories of other people. Do not be afraid to share and be vulnerable. It makes your content more relatable.
Break Up Your Text: Use short paragraphs, bullet points, and spacing to keep your post easy to read.
Use Relevant Hashtags & Appropriate Emojis: Use 3-5 hashtags that relate to your post. Adding much more is spammy. Also, using a few emojis has been known to drive engagement, because it keeps your post casual and interesting.
End with a Clear Call-to-Action (CTA): Invite your audience to comment, share their thoughts, or answer a question.
Links to Outside Content: If you are going to post a link to outside content, add the link as a comment. Placing your link in the post itself will go against you. This would be flagged in the content filtering section as spammy.

Sample Post 1:

Sample Post 2:

LinkedIn Post Formats that work in 2025

Text Posts: Simple and effective with a strong hook.

Carousel Posts: Ideal for sharing detailed insights across multiple slides.
Polls: Quick to set up and a great way to gather feedback.
Short-Form Videos: Capture attention fast—remember to add subtitles for accessibility.
Personal Storytelling: Builds trust and connects on a personal level.

Advanced Analytics for LinkedIn Engagement

As you refine your content and posting strategy, it’s important to measure your performance with advanced analytics.

Deep Dive into Analytics Tools: LinkedIn Analytics goes beyond basic counts of likes and comments. Look at metrics like engagement rate, click-through rate, and post reach beyond your immediate connections. These numbers reveal how your content performs over time.
Interpreting Your Data: Learn to understand the signals. A high dwell time might mean your content is valuable, while low early engagement may indicate that you need a stronger hook. Regularly reviewing these insights allows you to tweak your strategy.
Using Third-Party Tools: Tools like SocialInsider and Metricool can offer deeper insights. They provide detailed reports on audience demographics, trending topics, and comparisons with competitors, helping you refine your content approach.
Setting KPIs and Measuring Success: Define clear, achievable goals for your LinkedIn strategy. Whether your aim is to increase engagement by 10% or double your post reach, use a dashboard to track these KPIs. Over time, your analytics will help you identify trends and adjust your strategy for better results.

Future Trends and Predictions

Looking ahead is crucial to staying competitive on LinkedIn. Here are some trends and predictions for the near future:

Emerging Content Formats: Expect a rise in interactive content. Videos, augmented reality (AR) filters, and live Q&A sessions could soon become even more common. Adopting these formats early may give you a competitive edge.
Evolution of the LinkedIn Algorithm: The algorithm is likely to become even more personalized. Future updates may emphasize deeper engagement signals and tailor content more closely to individual user interests, urging you to focus on authenticity. This will change your overall digital marketing strategy.
Growing Importance of Authenticity: As users become more discerning, authenticity will be key. Genuine storytelling and real-life experiences are likely to earn higher engagement than overly polished corporate posts.
Integration of AI and Automation: Artificial intelligence might soon help optimize posting schedules, suggest trending topics, or even automate parts of your engagement process. Embracing these tools can save time and further boost your results.
The Shift Towards Community Building: Expect LinkedIn to introduce features that emphasize community interaction. Examples would be enhanced group functionalities or new networking tools. Investing in building a tight-knit community can yield long-term benefits.

FAQs - Answering Common LinkedIn Engagement Questions

Posts might receive limited reach if they don’t spark early engagement, contain too many external links, or fail to align with your audience’s interests. Additionally, if the quality filter flags them as low-quality, they might not reach many people.
Data shows that Monday mornings and Thursday afternoons are optimal. However, individual audience habits vary. Check your analytics to find out when your network is most active. However, this is just a start. You need to test to see what works best with your audience.
It’s best to be selective. Connecting with people who share similar interests or work in your industry increases the quality of your network, which can boost engagement. These like-minded people with understand your posts better and are more likely to engage.
The algorithm limits reach to ensure that only high-quality and engaging content is widely distributed. If your post doesn’t perform well in the early stages, it may not reach a broad audience.
Share personal stories that include professional lessons. This balance makes your content relatable while maintaining a professional tone. If you don’t want to talk about yourself, talk about your company, team, or the industry.
A mix of both works best. Sharing your insights on other posts and adding value with your perspective shows thought leadership and helps connect with your network.
By using advanced analytics, you can identify which content performs best, understand your audience’s behavior, and set clear KPIs to track improvements. This data-driven approach lets you adjust your strategy for maximum engagement.
Look out for emerging interactive content, further personalization from algorithm updates, AI-powered posting tools, and new community-building features. Staying informed on these trends will help you maintain an edge in your engagement strategy.

Conclusion & Next Steps

To recap, LinkedIn in 2025 rewards content that is genuine, engaging, and valuable. Understanding the algorithm and knowing how to structure your posts are keys to getting more engagement on LinkedIn. Remember these steps:

Create High-Quality Content: Use formats like text posts, carousels, polls, videos, and storytelling.
Post at the Right Times: Aim for weekdays—especially Monday mornings and Thursday afternoons—and maintain a consistent schedule.
Boost Engagement: Engage with others, comment thoughtfully, tag the right people, and always respond to comments.
Build Your Community: Follow the 1:3 rule, use direct messaging, and join groups related to your industry.
Leverage Advanced Analytics: Regularly track and analyze your data to refine your strategy.
Stay Ahead with Future Trends: Keep an eye on emerging content formats and algorithm changes to remain competitive.

Taking these steps will help you build a strong personal brand and create genuine connections. Stay consistent, track your progress, and be ready to adapt as LinkedIn evolves.

If you want to dive deeper into these strategies, explore more detailed guides from trusted sources like Hootsuite and SocialInsider.

Start today by crafting your next post with a strong hook, share your story, and watch your engagement grow. Consistency is key, and every interaction is a step toward building a powerful professional presence.