Is your Digital Marketing Falling Short? Unlock Proven Strategies for Real Growth!

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DIGITAL MARKETING EXPERT & PROFESSOR AT THE TELFER SCHOOL OF MANAGEMENT AT THE UNIVERSITY OF OTTAWA

HELLO!

I’m Jonathan.

Thanks for stopping by. I’m a digital marketer who has consulted with hundreds of brands and educated thousands of marketers. Whether you’re looking for someone to Consult on your Digital Marketing Strategies, train your marketing team in the latest digital marketing concepts, a keynote speaker to inspire at your next event, or simply want to bounce digital marketing strategies and ideas with an expert, I’m here to help!

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REAL IMPACT.

“Jonathan’s understanding of digital marketing, content marketing and marketing strategy is unparalleled. As my mentor, consultant and ex-manager, I can confidently say that one hour with him will positively impact anyone in the room, no matter how knowledgeable, skilled or experienced they are. Plus, his resume and experience speak on their own - one of the best out there.”
- Andres Tovar (Managing Partner, Noetic Marketer)
“When I worked at Health Canada, I invited Jonathan to talk to my team. He shared more than a few out-of-the-box digital marketing strategies that inspired my team to take a more structured approach, collect better data and convert the data into valuable insights and focused strategies."
- Albert Novikov (Chief of Census Communications, Statistics Canada)
“I booked Jonathan to speak to my marketing team about digital marketing best practices and he exceeded my expectations. I only wish I booked more time.”
- Andrew Faulkner (Marketing Director, Ross Video)

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MY AREAS OF EXPERTISE.

Digital marketing is my passion, and I can’t wait to share my experience and expertise with you and your team in a training session, at your next speaking engagement, or in our next conversation.

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WHAT I DO…

As the Director of Marketing & Communications at the Telfer School of Management at the University of Ottawa, I teach digital marketing at both the undergraduate and graduate levels. However, I’m also a…

Marketing Consultant & Trainer

Course Creator

Keynote Speaker

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MY BLOG.

Blog

Master Facebook Ad Retargeting: A Beginner's Guide

Have you ever wondered, “Why do those ads show up after I leave a website?” It might seem a bit creepy at first, but somewhere a smart digital marketer is using a strategy called Facebook ad retargeting.

So you are online trying to buy some new shoes and you get an Instagram DM notification and get distracted? A few days later, you are minding your business scrolling through Instagram or Facebook and you start seeing ads for those exact sneakers on Facebook. That’s retargeting.

The Ultimate Digital Marketing Portfolio Guide for Students

The purpose of this post is to walk you through creating a compelling digital marketing portfolio for students that will help you stand out from the competition. View your portfolio as a visual resume that shows your skills with actual examples and projects.

Whether you’re aiming for an internship, freelance gigs, or an entry-level job in digital marketing, this guide will help you organize your best work and present it in a way that resonates with hiring managers and potential clients.

Why is this so important? In today’s competitive job market, employers are not just looking for a list of qualifications, they want to see your creativity, problem-solving skills, and the tangible results of your efforts.

A well-crafted portfolio does just that. It allows you to share your experiences, from school projects to real internships, and showcase your personal style in solving digital marketing problems.

Survival Guide: Content Marketing in the AI Era (2024-2029)

Are you trying to become a content marketer? Let’s cut to the chase: If you’re entering the workforce in the next five years, your university degree is just the starting line. The real game-changer? Becoming a knowledge sponge in a world where AI tools evolve faster than TikTok trends.

Picture this: By 2025, 30% of enterprise content will be AI-generated (Gartner), and marketers using AI tools report 3x faster content production (HubSpot). The good news is that I don’t think AI will replace you. However, if you aren’t willing you embrace AI, you will be in trouble. A marketer who masters AI will replace those who don’t. Let’s unpack how you’ll stay ahead.

Important AI Tools Every Digital Marketer Should Know

Let’s face it, digital marketing isn’t getting any simpler. Managing your website, engaging on social media, creating content, analyzing data, and running ads, digital marketing can be overwhelming. And people tell us that marketing is easy.

That’s where artificial intelligence (AI) swoops in to save the day. Designers create AI tools to help marketers work smarter, not harder. They streamline processes, improve results, and give you more time to focus on overarching strategic goals. If you don't use AI tools today, you will fall behind.

In this blog, I’ll walk you through some of the best AI tools for digital marketers. I’ll break down what each tool does, why it’s useful, and how you can use it in your day-to-day work. By the end, you’ll have a list of game-changing tools to help you up your content creation and digital marketing game.

How to get great customer testimonials

Introduction

It's important to understand your customers and what they need, but it's also important to make sure that you're providing them with the best possible experience. One way to prove that you're doing a great job is by having positive customer testimonials. These are often written by customers who've had good experiences with your company or service. They can be used in marketing materials and serve as evidence of how awesome your business is. Here are some tips on how to get these valuable pieces of content:

Identify audience personas

Personas are fictional characters that represent your target audience, and can help you define your product or service, marketing message and more. They're also a great way to get inside the mind of your potential customers.

Identifying personas is one of the most important steps when starting any content marketing campaign. In this post, I'll show you how to create personas based on your existing customers' behavior patterns by using data from email marketing campaigns and surveys.

How to build a digital marketing funnel

The digital marketing funnel is the heart of any successful marketing campaign.

How to create a digital marketing strategy for your organization

If you've ever wondered how to create a digital marketing strategy for your organization, this guide is for you.

How to build Audience Personas

If you want to build an audience persona and target effectively, then you need to know who you’re trying to reach.

How to create marketing goals and objectives for your team

As a marketing leader, part of your responsibility is to create marketing goals and objectives for your team.

Why You Will Happily Give Me Your Money This Holiday Season

It is finally here, my favorite time of year. The smell of freshly cut pine trees, shiny holiday decorations, and the all to excited consumers (myself included) who will spend their hard earned cash on the to-good-to-be-true deals.

I would love to discuss your digital marketing issues, upcoming speaking events, and more.

Fill out the form below and I’ll get back to you as soon as possible!

Is your Digital Marketing Falling Short? Unlock Proven Strategies for Real Growth!

HELLO!

I’m Jonathan.

MY AREAS OF EXPERTISE.

Content Marketing Strategy

Email Marketing

Paid Ads

Social Media Marketing Strategy

WHAT I DO…

MY BLOG.

Introduction

Identify audience personas

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Digital Marketer, Educator, Consultant & Speaker