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Looking for quick digital marketing tips? Check out my latest blog posts below!
Developing on Android vs. iOS - There is one clear winner
There is no doubt that we have entered into the age of mobility. Mobile device ownership has skyrocketed in the last few years with global mobile phone adoption expected to be as high as 63.5% by the end of 2014 according to eMarketer.com.
T.I.R.E. Model - How to Effectively Use In-App Messaging to Monetize Your Mobile Game User
In the beginning you could just take things from other people. Then someone invented a monetary system which forced you to pay for things if you wanted them.
Speaking with MoPub at Casual Connect USA 2016
I will be a guest during MoPub’s speaker session at Casual Comnect USA 2016 in San Francisco. I will be speaking about how we use their Rewarded Video ad mediation solution to monetize our users at Magmic.
Speaker - Rewarded Video: Optimize Your Strategy
Speaking about Rewarded Video with Magmic’s partner MoPub at Casual Connect USA 2017.
4 Ad Monetization Factors Impacting Your Mobile Game Revenue
According to a recent study by BI Intelligence, “mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of ‘mobile-first’ users.”
In-Game Product Placement Is the Next Mobile Game Monetization Stream
Product placement is a seamless, easy-to-integrate promotional method with a long history in the gaming world. As early as 1983, Coca-Cola commissioned Atari to modify its arcade shooter, Space Invaders, and replace the target aliens with the letters P-E-P-S-I to create Pepsi Invaders.
PocketGamer.biz Interview - What advertisers can learn from Magmic’s neurolabs study into player habits
I was interviewed by PocketGamer.biz regarding Magmic‘s (Scattergories) involvement with a neuroscience study involving mobile advertising entitled, Neurolabs; conducted in partnership with MediaBrix.
Stop Using Only One Mobile Game Monetization Strategy
There are many different ways to monetize your mobile game or app. Some monetize by using mobile advertising, some have a freemium model, and others charge a one-time fee.
The Best Mobile Ad Formats to Monetize Your Game [2017]
Want to learn how to choose the best mobile ad formats for your game? Then you clicked on the right article.
Not Using Mobile Ad Mediation? I Know You Are Missing Out On Money
Are you a mobile developer looking to monetize your app by showing ads to your users? If so, you should be using mobile ad mediation.
Choose the Best Mobile Ad Mediation Partner
According to eMarketer, global mobile ad spend will hit $133 Billion in 2017. Brands are getting into the action by spending their ad dollars in mobile.