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In-Game Product Placement Is the Next Mobile Game Monetization Stream
Mobile Monetization, Mobile Gaming, Mobile Strategy Jonathan L. Simon Mobile Monetization, Mobile Gaming, Mobile Strategy Jonathan L. Simon

In-Game Product Placement Is the Next Mobile Game Monetization Stream

Product placement is a seamless, easy-to-integrate promotional method with a long history in the gaming world. As early as 1983, Coca-Cola commissioned Atari to modify its arcade shooter, Space Invaders, and replace the target aliens with the letters P-E-P-S-I to create Pepsi Invaders.

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