Congratulations, you built an iOS app. It’s a great feeling, but now comes the hard part. Getting people to download it. There are many different mobile marketing strategies you can use, but the first step is implementing App Store Optimization (ASO).

I had no idea that an iPhone commercial would boost our Rubik’s Cube sales by 500%.

When App developers create and release their app, the next logical question that most of them have is, “how do we get more people to download our app?”

The iTunes App Store opened on July 10, 2008. Since it opened, thousands of mobile developers have submitted their mobile games hoping to strike it rich.

The Re-Code mobile conference took place on October 27th and 28th near San Francisco. This conference featured a number of highly respected mobile / tech experts, industry insiders, and Kim Kardashian.

There are a lot of people who believe it’s easy to make an app, acquire mobile users, get millions of downloads, and retire to the Caribbean. I’m here to tell you that it is absolutely true, as I sip my mudslide, overlooking the beach.

Every app developer who creates an app using the iOS platform would love to get some ‘Apple love.’ Receiving free marketing and the equivalent of a pat on the back from the largest corporation in the world is the marketing Holy Grail for every app developer, large or small.

There is no doubt that we have entered into the age of mobility. Mobile device ownership has skyrocketed in the last few years with global mobile phone adoption expected to be as high as 63.5% by the end of 2014 according to eMarketer.com.

In the beginning you could just take things from other people. Then someone invented a monetary system which forced you to pay for things if you wanted them.

I will be a guest during MoPub’s speaker session at Casual Comnect USA 2016 in San Francisco. I will be speaking about how we use their Rewarded Video ad mediation solution to monetize our users at Magmic.