If you want to build an audience persona and target effectively, then you need to know who you’re trying to reach.

As a marketing leader, part of your responsibility is to create marketing goals and objectives for your team. Sometimes this is easier said than done, especially when you are juggling a million issues at once and the “corn song” keeps playing in your head. We often get so busy that we forget to set out clear objectives, and then we get frustrated when the end result isn’t what we wanted.

Another common issue is that the marketing team is seen as a service department in many organizations. What this means is that people within organizations send marketing requests and often jump too far ahead in their demands. For example, if someone is organizing an event, they might request that you “tweet about it,” when what they really want is 400 people to attend the event, which could be more easily solved with better digital marketing strategies.

It is finally here, my favorite time of year. The smell of freshly cut pine trees, shiny holiday decorations, and the all to excited consumers (myself included) who will spend their hard earned cash on the to-good-to-be-true deals.

Congratulations, you built an iOS app. It’s a great feeling, but now comes the hard part. Getting people to download it. There are many different mobile marketing strategies you can use, but the first step is implementing App Store Optimization (ASO).

I had no idea that an iPhone commercial would boost our Rubik’s Cube sales by 500%.

When App developers create and release their app, the next logical question that most of them have is, “how do we get more people to download our app?”

The iTunes App Store opened on July 10, 2008. Since it opened, thousands of mobile developers have submitted their mobile games hoping to strike it rich.

The Re-Code mobile conference took place on October 27th and 28th near San Francisco. This conference featured a number of highly respected mobile / tech experts, industry insiders, and Kim Kardashian.

There are a lot of people who believe it’s easy to make an app, acquire mobile users, get millions of downloads, and retire to the Caribbean. I’m here to tell you that it is absolutely true, as I sip my mudslide, overlooking the beach.

Every app developer who creates an app using the iOS platform would love to get some ‘Apple love.’ Receiving free marketing and the equivalent of a pat on the back from the largest corporation in the world is the marketing Holy Grail for every app developer, large or small.